More Natural "Cures" Revealed: Previously Censored Brand Name Products That Cure Disease
by Kevin Trudeau
from Alliance Publishing
- ISBN13: 9780978785130
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
The DNA of Relationships (Smalley Franchise Products)
by Gary Smalley
from Tyndale House Publishers, Inc.
- ISBN13: 9780842355322
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
"Life is relationships; the rest is just details." We are designed for relationships, yet they often bring us pain. In this paradigm-shifting book, Dr. Gary Smalley unravels the DNA of relationship
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
by Clara Shih
from Prentice Hall
- ISBN13: 9780137152223
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”
--Sheryl Sandberg, Chief Operating Officer, Facebook
“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”
--David Mather, President, Hoovers, Inc.
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.
Join the conversation--www.thefacebookera.com.
Fan the book--www.facebook.com/thefacebookera.
Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!
Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too.
- Includes a practical 60-day action plan for positioning your company to win in the Facebook Era
- For companies of all sizes, in all industries--and business functions ranging from marketing to operations
- By Clara Shih, creator of Faceconnector, the first business application on Facebook
Learn how to…
- Understand how social networking transforms our personal and professional relationships
Why social networking will have business impact comparable to the Internet - Use online social networks to hypertarget your customers
Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance - Define and implement your optimal social networking brand strategy
Ask the right questions, set the right goals and priorities, and execute on it - Implement effective governance and compliance
Understand and mitigate the risks of social networking/Web 2.0 initiatives
Black & Decker Complete Guide to Wiring: Upgrade Your Main Service Panel - Discover the Latest Wiring Products - Complies with 2008 NEC
by Editors of Creative Publishing
from Creative Publishing international
- ISBN13: 9781589234130
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
One of the most daunting endeavors for any would-be do-it-yourselfer is dealing with the electrical--namely, electrical repairs, improvements, and wiring and rewiring projects. The reason for this is simple: mistakes can cause fires, major disasters and expense, and even death. But anyone can learn about safe and correct wiring in order to complete repairs or add new wiring to an aging and inadequate system. This is the book to show you how, from the basics of how electricity works and simple repairs and projects, all the way to complicated rewiring you might otherwise assume must be done by a professional. Included are the most up-to-date electrical code requirements; guides to evaluating, planning, and installing new electrical circuits; repair advice on switches, receptacles, and fixtures; and a detailed and well-illustrated lighting design section. A total of 288 pages of hundreds of illustrations and photographs and a comprehensive reference index make this an ideal book for the beginner, and an up-to-date refresher course for the professional. --Mark A. Hetts
North America’s best-selling wiring book—now even better
In previous editions, The Complete Guide to Home Wiring sold more than one million copies, making it the all-time bestselling book on home wiring for consumers. In this newly revised and redesigned edition, the book includes everything that made the original the favorite of American homeowners, but also adds new projects, such as wiring a shed or gazebo, and includes important revisions to meet the 2008 National Electrical Code.
The modern home can include dozens of electronic components unknown just a few years ago, and this book provides essential information on wiring for those devices. It includes information on security systems, home theaters and surround-sound systems, computer networks, and a host of kitchen amenities like espresso machines to grind-and-brew coffee machines. Tech savvy homeowners will appreciate the section devoted to Bluetooth and wi-fi technologies—the next wave of “wireless wiring”
Once again, this book features more than 700 color photographs showing installation and repair projects with unsurpassed realism and clarity.
Best Baby Products, 10th Edition (Consumer Reports Best Baby Products)
by Editors of Consumer Reports
from Consumer Reports
- ISBN13: 9781933524245
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
by Richard Bayan
from McGraw-Hill
- ISBN13: 9780071467858
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
Sketching 5th print: Drawing Techniques for Product Designers
by Koos Eissen
from BIS Publishers
Sketching is an incredibly broad and practical survey of sketching techniques for product designers. It goes without saying that the book is suited for the classroom, but every design studio will also find this manual an asset, because in spite of the ascendancy of the computer, hand-drawn sketches are still a very much used.
Inspired: How To Create Products Customers Love
by Marty Cagan
from SVPG Press
Why do some products make the leap to greatness while others do not?
Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything.
- How do you decide which product opportunities to pursue?
- How do you get evidence that the product you are going to ask your engineering team to build will be successful?
- How do you identify the minimal possible product that will be successful?
- How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?
- How can you adapt Agile methods for commercial product environments?
Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You will find that there s a very big difference between how the very best companies create products and all the rest.
The Sound Reinforcement Handbook (Yamaha Products)
from Yamaha
- This revised edition features almost 40 new pages and is even easier to follow with the addition of an index and a simplified page and chapter numbering system. New topics covered include: MIDI, Synchronization, and an Appendix on Logarithms.
Sound reinforcement is the use of audio amplification systems. This book is the first and only book of its kind to cover all aspects of designing and using such systems for public address and musical performance. The book features information on both the audio theory involved and the practical applications of that theory, explaining everything from microphones to loudspeakers. The Whirlwind pcDI is the first direct box designed to interface your unbalanced stereo line sources with professional balanced low impedance equipment. This unit contains two separate DIs - input your signals with one 3.5mm (1/8 inch) mini TRS stereo jack or two sets of color coded RCA phono type in and through jacks. Output is via corresponding color coded XLRs.
Software Requirements: Practical Techniques for Gathering and Managing Requirements Throughout the Product Development Cycle. (Pro-Best Practices)
by Karl E. Wiegers
from Microsoft Press
- ISBN13: 9780735618794
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
"Requirements" are essential for creating successful software because they let users and developers agree on what features will be delivered in new systems. Karl Wiegers's Software Requirements shows you how to define and get more out of software requirements with dozens of "best practices" and tips that make this book a valuable resource for both software project managers and developers.
The book's commonsense approach provides exemplary project management skills tailored to gathering (and refining, implementing, and eventually tracking) software requirements. While the book often cites recent software engineering studies, the focus always returns to practical management techniques. A case study for a chemical tracking application frames the book, and most chapters begin with anecdotes that demonstrate situations in which users and developers misunderstand each other about a software project's ultimate goals. (If you've ever worked in the field, these stories will probably sound all too familiar.)
This book offers hope, though, for improving your software design process, with dozens of tips on getting better design input from your customers and then using these requirements to generate a variety of design documents. There are numerous templates and sample documents too--a big help for the busy software manager.
Several standout sections cover negotiating difficult steps in the process, particularly how to manage shifting requirements as projects move forward and keep the various users and stakeholders content throughout the software process. Late in the book, the author surveys today's software management tools and shows how to pick the right ones for your organization.
Anchored by the author's considerable experience and software engineering expertise, this jargon-free and practical guide to software requirements can definitely give you the edge in managing software projects more efficiently. --Richard Dragan
Topics covered: software requirements specifications (SRS); business and user requirements; risk management; the requirements process; sample documents and templates; requirements development: elicitation, analysis, specification, and verification; rights and responsibilities for software customers; best practices; project management tips; process assessment and improvement; types of users; product champions; use cases and other diagrams; tips for prototyping; managing requirements change; change centered boards (CCBs); evaluating and using requirements tools; requirements traceability matrix; impact analysis.
Learn proven, real-world techniques for managing the software requirements engineering process. This award-winning book has been expanded with new topics, including use cases, up-to-date tools, more field examples, and a new troubleshooting guide.
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